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Disturbing Hegemonic Discourse: Nonbinary Gender and Sexual Orientation Labeling on Tumblr1

Techniques and Data

Research Matter

During my initial browsing of Tumblr, We realized that there was clearly a really active, available, and vocal LGBTQIA community that challenged even my very own notions of sex and sex. Therefore, whenever conceptualizing this research, we was most enthusiastic about the ways Tumblr bloggers openly build their identities—often through labeling practices—and the implications with this available construction of the identities. Consequently, we desired to respond to the next leading question: “In exactly exactly what methods do LGBTQIA Tumblr bloggers build and discuss their sex and intimate orientation identities? ”

Test Selection

So that you can examine identification construction on Tumblr, We selected an example of Tumblr bloggers by selecting 10 hashtags that are community-defined of this LGBTQIA spectrum: #gay, #girlswholikegirls, #bi, #ace, #queer, #lgbtq, #nonbinary, #gender fluid, #genderqueer, and #trans. These hashtags were selected as they are commonly discovered whenever LGBTQIA that is browsing content Tumblr. Although we decided on tags on the basis of the LGBTQIA acronym, there’s absolutely no label for “lesbian” but alternatively “girlswholikegirls. ” Whenever I first attempted to get information underneath the #lesbian hashtag, we noted that, since Tumblr comes with an active Not Safe/Suitable for Work (NSFW) community (Tiidenberg, 2012, 2013, 2014a, 2014b), this search came back mainly pornography in the place of posts produced by users whom defined as lesbian. Probably in reaction to the, articles compiled by people who defined as lesbian utilized #girlswholikegirls to tag articles instead than #lesbian. Furthermore, in my opinion that it’s imperative to make use of community-defined hashtags and terminology since this knowledge regarding gender and sex, particularly on SNSs, is socially built, defined, and developed, and, usually, these self-identified hashtags are another as a type of sex and intimate orientation labeling practiced by bloggers. It’s also well well worth noting that keywords in English mainly discovered English-speaking usa bloggers, though there have been some English-speaking bloggers situated in other nations such as for instance Japan, holland, and Ireland. As all information collected from all of these blog sites is voluntary, it had been usually the situation that the blogger’s location had not been disclosed.

Finally, because the object for this research would be to examine identity that is individual, we created exclusionary requirements to be able to garner an example of individual LGBTQIA blog sites: as an example, blog sites moderated by a number of individuals usually do not well express an individual’s NBG&SO identity construction. Exclusionary requirements are the following:

The writer is underneath the chronilogical age of 18.

Tags on serp’s that included #lovewins or #love wins. These articles had been excluded since the United states Supreme Court ruled that bans on same-sex marriage are unconstitutional during data collection (Obergefell et al. V Hodges, 2015), and bloggers from not in the LGBTQIA community frequently utilized LGBTQIA tags in event for this ruling along with #lovewins or #love victories.

Duplicate blog sites (the blogs that are same turned up under various search phrases).

It absolutely was maybe perhaps not a individual weblog, for instance, your blog had been run by a number of moderators, this content of this web white girl sex log had been mainly submissions of pictures as well as other LGBTQIA content, or had been a marketing weblog ( ag e.g., for films or clothing lines).

Your blog content is mainly pornography or any other intimately explicit product. Note: This would not exclude blog sites with periodic content that is sexually explicit nudity.

The first 20 blogs that did not meet the exclusionary criteria were collected under each term search. Since Tumblr will not add an explanation that is official plus some Tumblr themes usually do not consist of timestamps on articles, it is hard to state if search engine results are presented chronologically or if perhaps an algorithm impacts the outcome. In any event, the blog sites one of them study had been active at that time the information ended up being gathered. These information had been gathered throughout the months of and July in 2015 june. These processes lead to a total that is initial of blogs gathered. An additional 14 blogs met the exclusionary criteria for a total sample of 186 blogs upon closer inspection.